Subject Line Secrets... How to Compel Your Subscribers to Open Your Emails and Take Action Now!

Proven Success Of His "Fill-In-The-Blank" Subject Line Templates

Leads Email Marketer to Promise All List Owners...

"I'll Show You Exactly How To Instantly Get Your
List Subscribers To Open Your Emails Or I'll
Personally Write Your Next Mailing For You!"

Jimmy D. Brown
List Marketing Consultant

ATTENTION: "If you can copy and paste, then you can instantly fire out action-producing emails to any list and automatically get more sales for your products, more clicks for your affiliate links and more visitors to your web sites regardless of your list size and niche!

From: Jimmy D. Brown & Lloyd Priddle B.Bus. GDM. CPA.
Date: Wednesday, 10:19 AM
RE: Increasing your email results

Dear Marketer,

Opened or not opened.

The results from every email mini-course, every email newsletter, every autoresponder message, every solo mailing ... I.E. Any email you send ... are completely at the mercy of that singular set of two options.

Opened or not opened.

If your mailing is not opened by your subscriber, then you have absolutely zero chance of getting that subscriber to respond to whatever is inside. Ouch.
If your mailing is opened, then it's up to the message inside to get the subscriber to respond as you desire and take action. (Hint: This is the better of the two options :-)

Your success or failure as an list owner is dependent firstly upon getting your subscribers to open your emails.

Don't make this more complicated than it is.

Sidebar: Sometimes we forget that much of marketing comes down to a simple set of two options ...

Did a website visitor order, or not order?
Did they opt-in, or not opt-in?
Did the change in headline improve conversion, or not improve conversion?

Got it?

There's a positive option, and a negative option. I'll let you decide which is which. :-)

The magic ratio for email marketing is simple...

---------------
The number of subscribers who RESPOND to your mailings is directly proportional to the number of subscribers who READ your mailings.
---------------

It's a numbers game.

If you have 1,000 subscribers and 5% open your email (50 subs) and 10% of those actually take action (5 subs), you have a total of 5 responses / 1,000 subscribers.
If you have 1,000 subscribers and 10% open your email (100 subs) and the response rate (10%) stays the same, then you'll have 10 responses / 1,000 subscribers.

The more people who OPEN your emails, the more people who RESPOND to your emails.

Of course, getting your subscribers to open your emails can, in itself, be a bit of a tricky proposition these days. You don't have to look very hard to realize that email results aren't what they used to be.

The good news is...

You Can Very Easily and Instantly Increase The Number of
Subscribers Who Actually Open Your Email Messages!

It's under your control.

I've been experimenting with lists for years and am going to give you a first look at some of my most successful email marketing campaigns, why they worked and - most importantly - how you can put them to work for yourself.

But, first, let's take a quick look at what needs to happen in order for your email marketing campaigns to work.

Remember, the "magic" ratio we're looking at is...

---------------
The number of subscribers who RESPOND to your mailings is directly proportional to the number of subscribers who READ your mailings.
---------------

We want to INCREASE the number of your subscribers who open and read your emails, and take action on the information inside. Now, as you know, in order for that to happen, a couple of things have to go right for you...

TWO THINGS THAT MUST HAPPEN IF YOU ARE
GOING TO PROFIT FROM YOUR OPT-IN LIST...

1. Your email needs to be delivered to the intended recipient. Obviously, if your email doesn't reach the inbox of your intended recipient, your boat is sunk. If the spam filters or other delivery problems send your mailing into the blackhole of lost emails, stick a fork in you, because you're DONE.

You don't get to pass "Go" and you don't get to collect the $200.00. Not good. Not good at all. Your subscriber that you worked so hard to get is worthless to you if they don't receive your message.

(Hint: If you need help with this one, grab a copy of Get Messages Read by Clicking Here. You'll discover 24 ways to get past the spam filters and get your email messages delivered to your subscriber.)

2. Your intended recipient needs to make a decision to read your email. Upon successfully reaching the inbox of your subscribers, your intended recipient needs to determine that they are going to open your email and take a look at your message. That's when good things begin to happen...

Subscribers go to a site to order your product.
Subscribers click on your affiliate links.
Subscribers visit a predetermined landing page.
Subscribers opt-in to a sublist.
Subscribers complete a survey request.
Subscribers join your affiliate program.
Subscribers accept a trial membership.
Subscribers access a branded freebie.
Subscribers read your featured content.
Subscribers take action.
Subscribers produce profit for you.

All Results are Dependent Upon Your Subscribers OPENING Your Email And Reading What's Inside!

That's what I want to teach you RIGHT NOW - how to use my "fill-in-the-blanks" subject line templates to get your subscribers to open your emails and take action NOW.

Like I said, I've been experimenting for years with dozens upon dozens of different lists and hundreds, possibly thousands, of mailings. And while there are many different factors in actually getting someone to open your email, much of that is dependent upon one thing:

Your email subject line

Your email subject line is, really, your "headline" for the mailing that you send. And, as you probably already know, the headline is what either grabs your attention, or doesn't grab your attention.

(See, I told you ... it's all about TWO options.)

There Are Some Very SIMPLE Things You Can Do To Get Your
Subscribers To Read Virtually Every Email You Send Them!

In a recent "behind closed doors" training session, I decided to share for the first time ever, my "20/20" formula ... my Top 20 Tips for crafting killer subject lines and Top 20 Templates for subject lines that get your email subject lines to stand out among the gazillion other emails your subscribers receive ... and get your list members to open up and take action NOW!

The presentation was entitled:

"Subject Line Secrets: How to Compel Your Subscribers
to Open Your Emails and Take Action Now!"

Here are just a few amazing things that you'll discover after you download the :90 minute audio file and 82-page PDF transcript below...

SESSION 01: Top 20 Subject Line Tips

An incredibly powerful eyeball magnet that virtually no one is using that I guarantee will get your subscribers to open your emails! Hint: It's just a matter of time until everyone starts using this ... so get your advantage NOW! (Tip #20)
The one single email message that 99% of your subscribers will read - and 9 simple ways to make the most of it! Note: I've joined hundreds of lists and only a handful of marketers are doing this ... add your name to the profit list! (Tip #14)
6 "new" ways to use subject line personalization that virtually no one has ever heard of before, including how to get the subscriber to take "ownership" of your message! Note: There is MUCH more to personalizing a subject line than the standard, "Jimmy, here's another message for you to read" nonsense that most people use! (Tip #4)
How to be the "knight in shining armor" for your subscribers and lead them to make a purchase, along with 6 example subject lines that you can model to fire up your opt-in mailings! (Tip #10)
2 mini case studies that prove how "shocking" your subscribers can skyrocket your open rate if you do it correctly! (Tip #6)
The real secret to getting your email message read despite the fact that gazillions of other people are sending emails too, including a mini-case study of a joint venture request that had a 75% success rate! (Tip #12)
4 simple keys to using your subject line to LEAD your subscribers to READ your email inside with the power of curiosity, plus 5 "magical" phrases to include in your subject line that are too compelling to resist! (Tip #15)
5 things you must do and not do in order to be successful with your email marketing subject lines, including the one thing that will get your subscribers whisking you off into the trash bin quicker than you can say "delete button" - and how you can avoid it! (Tip #1)
A completely free source for great subject lines for NICHES, ranging from tomatoes to butterflies! Regardless of what niche you are focused on, you can find dozens of ready-made ideas for your subject lines that are already proven effective to work! (Tip #8)
The absolute easiest way to push your subscriber's "hot button" and get them to open your emails without taking a second thought! (Tip #17)

We spent just over an hour on this portion of the training call, sharing some great ways to craft compelling subject lines that really do get your subscribers to open up your emails and read your profitable message inside.

Including...

The secret power of "toning it down" to subtly get more subscribers to open your email...plus 11 "toned down" phrases you can immediately use to send your open rates soaring! (Tip #11)
3 simple ideas for getting more customers, affiliates and leads to eagerly click on your email and read the message inside by using the most often overlooked "follow-up" strategy! Note: It's amazing how many people "think" they are following up but are completely missing the boat with this. (Tip #19)
The #1 key to effective subject line "branding" for creating irresistible email headlines that practically force subscribers to read what you've got waiting inside your email message! Note: It's not enough to simply insert a brand tagline into your subject line ... learn what it REALLY takes! (Tip #2)
The single biggest mistake email marketers and list owners make in creating subject lines and how to avoid it for better results than ever before! Note: This one really is a "make or break" situation - your results completely depend upon it! (Tip #13)
How to automatically create a huge swipe file of successful email marketing subject lines from the top marketers in the world, see how to apply subject lines to niche marketers, spy on your competition's subject lines and plug-in proven market research for your own subject lines ... without spending a penny! (Tip #3)
7 "rules" you must go by in crafting your subject lines or you can kiss your profits good-bye! Included is the 1 specific thing to do in order to automatically improve your open rates. (Tip #9)
The one thing that grabs our attention more than anything else and how to use it in your subject lines to get list members to take notice of every email you send them! (Tip #18)
How the captivating news story of the day may just be your ticket to email profit, plus the laser-targeted way to turn a news brief into a sizzling subject line! (Tip #7)
How to use something your subscriber already has in their possession to compel them to whisk open your email and take a look at your "update" message! Hint: Once you have their attention, you can lead them to take action! (Tip #5)
The forgotten "second part" to your subject line's purpose that ruins most email marketers - once you understand this you can double, triple or even quadruple your response rates! (Tip #16)

And that's just the "tips" portion of the training call! We also covered 20 of the top "fill-in-the-blank" subject line TEMPLATES that you can use for any list you choose, for any mailing you choose, to any niche you choose!

SESSION 02: Top 20 Subject Line Templates

The "results driven" subject line.
The "fear factor" subject line.
The "survival" subject line.
The "easy" subject line.
The "mistake" subject line.
The "secret" subject line.
The "fastest" subject line.
The "inquisitive" subject line.
The "case study" subject line.
The "necessity" subject line.
The "advantage" subject line.
The "expert" subject line.
The "cancelled" subject line.
The "instructions" subject line.
The "insight" subject line.
The "subscriber focus" subject line.
The "discovery" subject line.
The "get it" subject line.
The "devastating" subject line.
The "myth" subject line.

Each of these 20 subject line templates that are included in our presentation consist of three important elements for your success...

Fill-in-the-blanks template. You get the ready made template that you can simply plug in 1 or 2 words to custom-tailor it for your needs, and immediately fire it out to your list for instant results!
Explanation of use. You'll also receive a brief overview of how to best use the template and ideas for increasing not only your email open rates but your profit as well!
Case study examples. There will also be 5-7 example subject lines created with the template to give you ideas for modelling your own. They are so simple and effective to use that anyone can begin using them immediately.

All of this is available in both AUDIO format (MP3) and DIGITAL (PDF) format for you to copy/paste, print and read along in any format you choose.

So, how about an example template? Here is an actual template from the series, number 11, so you can see exactly what you'll be receiving...

(Note: Remember, these are just the TEMPLATES ... don't forget about the 60 minutes of "tips" that are shared above!)

EXAMPLE SUBJECT LINE TEMPLATE
Excerpted from Subject Line Secrets, Template #11

Subject Line Template 11:
"Here's A Shortcut For __________"

Template: "Here's a shortcut for ________________"

Overview: When I say "shortcut" what comes to your mind? Think about it for just a second. When I say "shortcut" what comes to your mind? You likely envision something that is "faster", something that is "easier", something that gives an "advantage", something that "reduces expenses or effort" - all of which are highly desirable.

We all want to take the shortcuts in life - the easiest, fastest, most advantageous path to our destination. Which explains why this subject line continues to be among my most opened in my niche marketing. It doesn't matter if it's rose gardening or entertaining in-laws or boosting metabolism or racing radio-controlled cars, we all want a shortcut.

Examples:

" Here's a shortcut for getting a great job..."
" Here's a shortcut for creating an ebook..."
" Here's a shortcut for boosting your memory..."
" Here's a shortcut for becoming a day trader..."
" Here's a shortcut for learning to play piano..."

This is a subject line that WILL get opened - we all want shortcuts, and we'd like to know what YOUR revealed shortcut is.

Tip: Let me also give you just a quick tip here for really producing profit with this particular subject line. When you can tie in some kind of product, software or service that fully or semi-automates the shortcut, then you've got a very good chance of getting the sale.

-----------------
Just a quick, very generic example: I might share that a shortcut to success with customer support is to have a text file with my most asked questions and my responses to those questions so when a new customer asks a question all I have to do is copy and paste my response instead of retyping out a response. That's a shortcut.

Now, I could also PROMOTE an autoresponder service that would actually automate the process of getting those answers to the customer, I could promote a package of template responses to the most asked questions, I could promote a customer-service help desk software or even a third-party company that provides customer service.
-----------------

The point is this: If you can provide your subscribers with a quality shortcut, but then also promote a product, software program or service that automates that shortcut, you're likely to get a sale.

End Excerpted Subject Line Template

How Much Is It Worth To You To Get More Subscribers
To Read Every Single Message You Send?

This is the exciting part! Think about it - more of your subscribers opening your email messages and reading what you've got to say inside.

More subscribers reading your solo mailings!
More subscribers reading your newsletter issues!
More subscribers reading your ecourse lessons!
More subscribers reading your announcements!
More subscribers reading your autoresponder sequences!
More subscribers reading your email messages of any kind!

I don't know about you, but that thought excites me!

So, how about making that "thought" a REALITY?!

You can. With the Subject Line Secrets course, you will get more subscribers reading your email messages or you'll get every penny of your money back.

It's that simple.

The real question is, how much is it worth to you?

How much is it worth to you to get more of your subscribers reading every solo mailing, newsletter issue, ecourse lesson, announcement, autoresponder sequence and any email message you send out?

How much extra money will it make you?

$100+ / month
$1,000 + / month
$10,000+ / month

I don't know. That depends completely upon your offer that you send in your email. All I know is this: if your subscribers don't open up and read that offer inside, you aren't making a penny.

It doesn't have to be that way.

You worked hard to build your list, now let's see you reap the fruits of your labour and actually make money from your list.

Subject Line Secrets can help you get more of your subscribers to open your emails up, and then it's up to you to convince them to buy. The important thing is to give yourself that opportunity in the first place.

They can't say "yes" to what they don't read.

So, how much is it worth to you? There's no question that you'd agree with me that it's worth hundreds, even thousands to you over the coming weeks and months as you send out dozens of different mailings to your lists.

So, I have absolutely no doubt in my mind that you'd agree with me that it's worth $147.00 to your business. It's a steal at that price, right?

I mean, $147.00 to help you increase the number of subscribers who read every email you send for months and months to come is a drop in bucket compared to your potential results.

And when you consider that an hour and a half of my consultation time would normally cost you $750.00, the price of this course really is a no-brainer.

But, I'm going to make it even easier on you. How about we knock off an additional $50.00 and settle at $97.00 for the entire course...

Included in the Subject Lines Secret Course:

20 proven effective, fill-in-the-blank subject line templates that you can use immediately for any list and any niche. You simple plug in your own details to custom tailor the templates for your own needs.
20 subject line tips to help you craft your own compelling subject lines and further enhance the provided templates for your own unique lists and subscribers.
1 hour, 35 minute training call in MP3 format for you to download to your computer, burn to a CD, load to your Ipod or listen in any way you choose to all twenty of the tips and templates.
84 page transcript in PDF format for easy follow-along reading for those who like to READ and make notes in the printed margins.
Printable template cheat sheet in three PDF versions for you to use as a handy reference guide anytime you want to quickly fire out a successful email to any of your lists.

If You Don't See The Results You Want, Then I'll Refund
Every Cent Of Your Money With No Questions Asked!

100% RISK-FREE GUARANTEE

The Subject Line Secrets course comes with a no-questions-asked, no-hassle, 30 FULL DAYS Money-Back Guarantee. If for any reason whatsoever you decide you aren't completely satisfied with the course, just email me anytime within the next 90 days and I'll buy it back from you for every penny you paid.

That's 30 FULL DAYS to put this report to the test - all the risk is on me. I don't think I could be any more fair than that!

Use the course and begin seeing immediate results from this system, or you get your money back. It's as simple as that!

Order Now And Get A Free Bonus Report on
"Creating Anticipation" With Your Emails...

You'll also receive a completely free copy of a brand new, never-before-released report on creating anticipation with your emails and subject lines. This is an added $37.00 bonus and is yours free when you order today.

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(Only $97.00)

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* Every effort has been made to accurately represent this product and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavour, there is no certain guarantee that you will earn any money.

All the best,

Jimmy D. Brown & Lloyd Priddle B.Bus. GDM. CPA. Author

Subject Line Secrets

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